ABOUT ... ONLY ME.
I’m Sarah, the founder of ONLY IN. a brand created from my lifelong love of clothes, identity, and the quiet power of reinvention.
To me, colour is never “just a colour.”
It’s emotion, attitude, expression, a way of showing the world who you are without saying a word.
ONLY IN. was built to celebrate that.
A Colour. A Story. A World of Its Own.
Each collection is dedicated to a single colour, giving it its own mood, attitude and personality.
ONLY IN. BLUE – Because Blue Is A Mood. Not A Colour
ONLY IN. BLACK – Because Black Is A Lifestyle. Not A Colour
ONLY IN. GREEN – Because Green Is A Feeling. Not A Colour
ONLY IN. GREY – Because Grey Is An Obsession. Not A Colour
ONLY IN. ORANGE – Because Orange Is A Choice. Not A Colour
ONLY IN. PINK – Because Pink Is An Attitude. Not A Colour
ONLY IN. PURPLE – Because Purple Is A Statement. Not A Colour
ONLY IN. RED – Because Red Is A Personality. Not A Colour
ONLY IN. WHITE – Because White Is Confidence. Not A Colour
ONLY IN. YELLOW – Because Yellow Is A Vibe. Not A Colour
Every piece is selected with intention, for women who love style, love evolution, and aren’t afraid to express who they are.
This is reinvention, one bold decision at a time.
OUR MISSION
Our mission is to empower every woman to stand confidently in who she is, using colour and clothing to support her strength, her story and her identity.
Confidence looks different for everyone.
For some, it’s bold and loud.
For others, it’s quiet and subtle.
Every woman deserves to feel powerful in the way that’s true to her.
ONLY IN. exists to honour that power and support her in expressing it however she chooses.
OUR VISION
A world where every woman feels free to live boldly as herself - confident, expressive and unapologetic.
OUR VALUES
1. Confidence, In Every Form
We honour confidence exactly as it appears, bold, quiet, fierce, gentle, evolving or unspoken.
2. Authentic Expression
We celebrate individuality over expectation.
ONLY IN. stands for women expressing who they truly are.
3. Owning Your Voice
Whether it’s a whisper, a statement or a shout, your voice has power.
ONLY IN. encourages every woman to claim her space and her truth, her way.